Canada’s leading entertainment brand management and licensing company, DECOSTA, has partnered with the Estate of Tupac Shakur’s merchandising corporation, Amaru AWA to create and manage all web and social media activity. DECOSTA has taken Twitter followers from zero to 102,000 and attracted 6.7 million new Facebook ‘Likes’, since the partnership began in January of 2011
As of Friday, May 11, 2012 Tupac had a Weekly Total Reach of 16,731,275 Facebook users; up 62.8 percent from previous weeks. Additionally, the total Facebook page ‘Likes’ was over 6,767,563. 648,385 people have been talking and interacting with the Facebook page, up 11.8 percent.
DECOSTA is the first company to officially take the Tupac brand online and presently reaches 40,000,000 people each month, and over 480,000,000 Friends of Friends.
“Our role is to respectfully uphold and protect the memory of Tupac Shakur, online and identify business opportunities that drive revenue to Amaru AWA in the form of licensing. Tupac fans are very passionate and the recent Coachella Hologram performance has attracted even more fans,” says DECOSTA President, Jesse DeCosta. “As brand managers, it’s important that we develop authentic, meaningful and exciting experiences in order to earn the trust of adoring fans, and drive loyalty to Tupac’s brand.”
DECOSTA continues to build Tupac’s legacy by growing a new generation of fans. In total, 25.4 percent of Tupac’s audience is aged 13-17; a majority of who were not even born at the time of his death.
Tupac is an iconic hip-hop artist, actor, poet and an advocate for the overlooked and poor in America. Triumphantly, throughout his career, Tupac sold over 75 million albums and has received six Grammy nominations. To this day he is still considered to be one of the greatest influences on modern hip-hop.
A Canadian based company, founded by Jesse DeCosta, DECOSTA is a global brand management and licensing company that has worked with a range of icons like Will Smith, Kevin James and Deborah Cox. Recently, DECOSTA began working with the Jacksons, launching the family’s first official website, managing their social media, and providing the creative direction for the upcoming Unity Tour.
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