DECOSTA builds Primus a new friend

Toronto – October 20, 2010
DECOSTA, now adept at building robot companions (see Ontario Science Centre), has unveiled Charlie. Built for the Business Service Unit at Primus Canada, Charlie has begun offering exposure to the Primus brand in a unique and Iconic way while promoting a suite of Primus hosted data services. DECOSTA (and Charlie himself, of course) worked with Primus by developing creative and key messaging for the magazine, billboard, digital signage and radio ads.