The Globe and Mail
Canadian company is image-maker to the stars
By: Jessica Hume
Special to Globe and Mail Update
Published Monday, Feb. 06, 2012 6:00AM EST
From a small office in Mississauga, Ont., entrepreneur Jesse DeCosta has done what many small Canadian business owners might only dream of. He’s cracked one of the toughest, most cut-throat and seemingly impenetrable markets: Hollywood.
He’s not just cracked it, but Mr. DeCosta and his global brand management and licensing company, DeCosta Marketing Inc., have cultivated a star-studded cast of clients and become indispensable to shaping the images of some of Hollywood’s biggest celebrities – Will Smith, Jamie Foxx, Kevin James, Lionel Ritchel, Donna Karan, Jordan Knight, and Robin Thicke, to name a few.
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