The Basics: A license is a contractual agreement between two parties granting permitted use of one party’s legally-protected name, likeness, brand, or logo to another party. As a licensee, a manufacturer is able to re-energize its principal business with the addition of an exciting and well-known personality or trademark, which helps to extend its products to new consumer groups or distribution channels. In turn, these new product lines work as marketing and promotional tools for licensors by broadening the scope of their identity and increasing positive exposure while generating long-term and highly profitable revenue.

• Pairing of consumer product categories/concepts with your brand
• Brand strategy development, and complete online management
• Creation of sales materials (brand vision deck/style guide, presentations, etc.)
• Targeted category and prospect research
• Solicitation of prospective buyers/licensees and lead generation
• Qualification and evaluation of prospective licensee or partners
• Term sheet development and approval
• Contract negotiation
• Assistance with marketing strategy
• Ongoing management of the licensed business
• Contract, Product, and Royalty Administration
• Assistance with retail sales development

Licensor: Licensing allows brand owners to increase consumer awareness and expand the reach of their identity through new vehicles outside their core business. These innovative product lines tap into previously untouched markets and distribution channels and generate long-lasting royalty revenues for licensors. Having outsourced the duties of manufacturing and marketing to licensees, licensors avoid the high costs and risk associated with an investment into a new product line. Licensing agents, such as DECOSTA , handle the tasks of developing new licensing deals and maintaining existing deals through royalty, contract, and product administration, as well as legal compliance, which further protects a licensor’s equity.

Licensee: By producing merchandise that depicts high-profile personalities or proven brands, licensees enter the marketplace with products that have immediate consumer recognition and acceptance. The new product line introduces the licensee to audiences who may be familiar with the licensor, but not necessarily with the licensee’s product. This creates a tremendous competitive advantage that helps generate new opportunities and increase shelf space at retail. The licensing process, effectively and immediately, creates a new profit source that contributes to long-term business growth for licensees.

DECOSTA Licensing experts leverage relationships to develop new creative and commercial opportunities on behalf of artists, personalities, lifestyle properties, and corporate brands/trademarks. DECOSTA represents many of the worlds most iconic brands and manages thier complete brand presence including official websites, and social media touch points for fans.