The Decision Marks a Turning Point in the Canadian Company’s 17-year History as it Grows in Employees, Offices and Transnational Reach
TORONTO & LOS ANGELES — July 19th, 2017: Today marks the beginning of DECOSTA Marketing Inc.’s merger into Malar Group of Companies, a strategic plan that has been in the works for over a year. For the 17-year old Toronto company, this move sparks a progression from a national agency to a full-service global communications corporation, rebranded as DECOSTA Global, now with a resource pool of thousands of personnel across multiple organizations.
Founder of DECOSTA Global, Jesse DeCosta stated, “This strategic move generates worldwide opportunities for everyone involved, enabling the new entity to have a global reach that benefits our current clients and partners. We will take advantage of the capabilities, technology assets, larger company bandwidth and reach that comes with being a part of a global operations team.”
DECOSTA will operate as a full-service international communications agency while continuing to work hands-on with Hollywood A-listers, entertainment and lifestyle brands. The global presence of the Malar network of companies also increases the number of organizations, customers, and support teams, joining DECOSTA Global. DECOSTA will now have a global resource team of developers, engineers, technologists and designers totalling over 500 employees, and 15 offices around the world. The company will also have a 24/7 call centre with over 150 employees to support outbound sales and clients who require telephone, email, or chat support.
CEO of Malar Group of Companies, Sayan Navaratnam adds, “The expansion of DECOSTA is necessary to maximize all resources, experience, and the overall efficiency of the services that Malar offers. With our current and potential clients as the priority of our work, it is exciting that we are able to utilize the brand expertise that DECOSTA Global can now offer to our combined clients. Additionally, our plan is to offer a blend of services and investment into our client’s business, taking a stake in the future success of our work.”
This approach to agency work is new and potentially lucrative for a company working in the digital world of App development and online asset management. DECOSTA Global has worked with various iconic brands over the years in an official capacity including representing tech start-ups, estates and managing the social and web presence of entertainment personalities that include, Will Smith, The Jacksons, Blistex, Sony Music, Overbrook Entertainment, the Estate of Tupac Shakur, Jamie Foxx, Kevin James and more.
“It’s been a privilege to work with the DECOSTA team. They bring a powerful blend of creative and collaborative thinking to their process, delivering exceptional results. As a client, we’re excited to see DECOSTA Global’s services and international presence grow.” says CEO of Westbrook Entertainment, Miguel Melendez.
About DECOSTA Global:Is a brand management company with locations in Toronto, Ontario and Los Angeles, California. The agency has been working with local, corporate, and A-list celebrity brands since 1999. Some clients include Deborah Cox, Will Smith, and Blistex. For more information on DECOSTA Global., please visit: http://www.decostainc.com
About Malar Group of Companies:
A Canadian group of corporations which holds the ownership interest in over 15 companies that includes Connex Telecommunications Corporation, Dependable IT, AC Technical Systems, Dyna Lync, Pneutech Rousseau Group, OSSIM, and Pulse among many others, with fortune 500 companies as customers and vendors in various sectors. The Malar Group of Companies are also continuously involved in various charities to improve living conditions and community welfare in various regions of the world.
For further inquiries and interview opportunities with Jesse DeCosta, Sayan Navaratnam, please contact below. For Miguel Melendez contact office at Westbrook Entertainment at 818-832-2300.
Contacts
Pennant Media Group
Kevin Pennant
[email protected]
or
Ireland+Hall Communications
James Tessier
[email protected]
or
DECOSTA Global
Ben Cantin-Kranz
Managing Partner
[email protected]