Press Release

With a firm understanding that, in today’s world, celebrities are brands in and of themselves,
ANOKHI LIFE published how Jesse DeCosta has built and managed the brands of names like Will Smith, Kevin James and Jennifer Hudson for over two decades. “In the early to mid-’90s, we had a chance to really kind of play because a lot of the stuff that we were doing had never been done before,” DeCosta states.

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