Jamie Foxx has emerged as one of the most diversely talented entertainers of his generation. Foxx started out landing a spot on sketch comedy television series, In Living Color, in the early 1990s. He then proved himself as a dramatic actor, starring in Ray in 2004, a role that earned him an Academy Award. Two years later, Foxx impressed music fans with his hit collaboration with Kanye West for the song “Gold Digger.” More recently, he starred in Quentin Tarantino’s western Django Unchained.
- Built first Official Website
- Grew Facebook audience from 500k to over 6 million
- Created the Foxxhole station brand on Sirius XM
- Created the FOXXKING brand for Jamie’s production company
- Created first world tour brand and merchandise designs
- B2C Audience Growth
- Brand Identity and Digital Design
- Content Strategy & Writing
- Entertainment Brand Licensing
- eCommerce Solutions
- Product Development
- Social Media Marketing
- Website Design and Development
Before the rise of social media, Foxx sought a strategy to reach fans all over the world and keep them engaged with the artist’s work. Before Jaime’s Facebook posts or tweets, DECOSTA created the first online community for the artist, with fan-driven content. The custom-made online community drove ticket, album, and merchandise sales, years before significant eCommerce platforms were available.
The hit Jamie Foxx radio show on Sirius XM, the Foxx Hole, was initially launched as part of a DECOSTA strategy to find a new tactic for fan engagement. Our team is proud to have had a key role in one of the longest-running Sirius XM shows on the air today.
DECOSTA also provided creative direction for Jamie Foxx projects and company. Our team developed brandmarks for the 2007 Jamie Foxx Strange Encounters tour, the Sirius XM radio show “The Foxx Hole”, and for the FoxxKing entertainment management company in addition to merchandise designs.
Our team designed official concert merchandise for Jamie Foxx, to be sold in-venue and online. These contemporary designs that complemented an existing wardrobe were a catalyst for brand awareness and of pride for the fans.
Our team designed official concert merchandise for Jamie Foxx, to be sold in-venue and online. These contemporary designs that complemented an existing wardrobe were a catalyst of brand awareness and of pride for the fans.