MCDONALD'S

Founded in 1940, McDonald’s is a household name. As the most recognizable restaurant chain in the world, the golden arches proudly serves over 69 million customers daily in over 100 countries, across approximately 36,900 outlets. With a new restaurant opening up every 14.5 hours, McDonald’s is the world’s second-largest private employer, with over 1.5 million employees.

  • Created brand imagery theme of ‘Food is Hero’ and placed the product prominent on all ads and menus
  • Designed and built the first official website
  • Launched first digital couponing
  • Created first employee intranet
  • Website Design and Development
  • Creative Development
  • Email Marketing
  • Employee Engagement
  • Internal Communications
  • Technology Design & Support

FIRST OFFICIAL WEBSITE

In 2002 DECOSTA was challenged to create an online destination for the iconic Fast Food Company. Prior to this, only a simple landing page existed that redirected visitors to other websites. This type of landing page was used by other countries, including the US. At the time, McDonald’s did not use food imagery on its menu boards, or its marketing.

Website Before / After
Updated Website
Email Couponing Campaign

CONCEPT DEVELOPMENT

Our approach was to go back to the basics and identify the company’s hero. Food.

We then presented creative concepts that placed food as the hero and mimicked the menus inside the restaurant, to bring a familiar experience to the online destination. The result was an overwhelmingly positive response from visitors and set forth all other countries to follow suit, with Australia in 2003 and the US in 2004.

CONCEPT DEVELOPMENT

Our approach was to go back to the basics and identify the company’s hero. Food.

We then presented creative concepts that placed food as the hero and mimicked the menus inside the restaurant, to bring a familiar experience to the online destination. The result was an overwhelmingly positive response from visitors and set forth all other countries to follow suit, with Australia in 2003 and the US in 2004.

Website Design
6

FIRST EMPLOYEE INTRANET

Following the success of the new website, DECOSTA was challenged to create an online destination for employees to access manuals, shift schedules and more. The solution was an intranet called McWeb, that not only addressed the needs of staff but also provided a secure means for franchisees and managers to upload financial data to head office. The intranet reduced paperwork and communications by 65% making the initiative one of the most effective management tools created for the company in over 50 years.

FIRST EMPLOYEE INTRANET

Following the success of the new destination, DECOSTA was challenged to create an online destination for employee access to manuals, shift schedules and more. The solution was an intranet called McWeb, that not only addressed the needs of staff but also provided a secure means for franchisees and managers to upload financial data to head office. The intranet reduced paperwork and communications by 65% making the initiative one of the most effective management tools created for the company in over 50 years.

Intranet Design